When shopping on a huge e-commerce site such as Taobao, it is crucial that you conduct your own seller reputation checks to ensure that the seller you are purchasing your item from is reliable and trustworthy. This not only ensures that your product is exactly as described by the seller, but also means that your parcel will be shipped on time for you to receive it by the estimated arrival date. Therefore, to ensure that you are indeed getting a bang for your buck, here are 3 main ways that you can do a quality check.
1. Seller reputation check
The first thing that you can check is the reputation of the seller. This can be done by looking at the sidebar as indicated above and focusing on two indicators.
Firstly, to check the seller’s Taobao rating, simply refer to the 信誉 (xin yu; trust) rating where the shapes are. Here, the trustworthiness of the seller is ranked with shapes, with the highest level being a diamond, followed by a heart, blue crown and lastly, a gold crown. For instance, in the screenshot above, the seller has 5 diamonds which signifies that they are extremely reliable.
Secondly, you can take a look at the average ratings the seller has obtained from their customers. There are 3 ratings in total and these scales represent the accuracy of product description (描述相符; miao shu xiang fu), customer service (服务态度; fu wu tai du) and logistics (物流服务; wu liu fu wu). The rating scale is from 1 to 5, with 1 being the lowest and 5 being the highest.
A top-rated seller should have 5 diamonds and average ratings of 5 across the 3 aforementioned scales.
2. Check reviews of past purchases
Next, scrolling further down the product page will allow you to read the comments and feedback given by previous customers (累计评论; lei ji ping lun). Feedback is essential in gauging the reliability and quality of the product that you are about to purchase. Hence, it is a good idea to let this section paint a picture of what to expect. (P.S. Google Translate the reviews if you can’t read Chinese characters!)